BA9205Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â COMMUNICATION SKILLSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â LT P C
3 0 0 3
UNIT Â IÂ Â Â Â Â Â Â Â Â Â Â COMMUNICATION IN BUSINESSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 9
Systems approach- Â forms - functions and principles of communication - management and communication- Â commu< span>nication patterns - barriers to communication - interpersonal perception
â€" SWOT analysis -Johari Window -Transactional Analysis.
UNIT Â IIÂ Â Â Â Â Â Â Â Â Â NON-VERBAL AND INTERCULTURAL COMMUNICATIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 9
Importance  of  non-verbal  communication  -  personal  appearance  -  facial  expressions- movement- pos< span>ture â€" gestures - eye contact â€"voice - beliefs and customs- worldview and attitude.
UNIT Â IIIÂ Â Â Â Â Â Â Â Â ORAL COMMUNICATIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 9
Listening - types and barriers to listening - speaking - planning and audience awareness - persuasion- goals - motiva tion and hierarchy of needs - attending and conducting interviews- participating in discussions, debates - and conferences - presentation skills- paralinguistic features -fluency development strategies
UNIT Â IVÂ Â Â Â Â Â Â Â BUSINESS CORRESPONDENCEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 9
Business letter - principles of business writing- memos -e-mails â€" agendas-  minutes- sales letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenders- circulars- letters of application and résumà ©.
UNIT â€" V       BUSINESS PROPOSALS AND REPORTS                                                        9
Project proposals- characteristics and structure- Project reports â€" types- characteristics,- structure-Appra isal reports â€" performance appraisal, product appraisal- Process and mechanics of report writing- visual aids- abstract - executive summary- recommendation writing- definition of terms.
TOTAL: 45 PERIODS
TEXTBOOKS
1.  Lesikar,  Raymond  V.,  John  D  Pettit,  and  Mary  E  FlatlyLesikar’s,  Basic  Business
Communication, 10th ed. Tata McGraw-Hill, New Delhi, 2007.
2. Â Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product. Pearson
Education, New Delhi, 2008.
3. Â Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective Business
Communication. 7th ed. Tata McGraw-Hill, New Delhi.
4.  Bovee,  Courtland  and  John  V  Thill,  Business  Communication  Today,  8th  ed.  Pearson
Education, New Delhi, 2008.
REFERENCES
1. Â McGrath, E. H., S.J,Basic Managerial Skills for All, Â 8th ed. Prentice-Hall of India, New Delhi,
2008.
2. Â Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi,
2008.
3. Â Stuart Bonne E., Marilyn S Sarow and Laurence Stuart, Integrated Business
Communication in a Global Market Place.3rd ed. John Wiley India, New Delhi, 2007.
4. Â Guffey, Mary Ellen., Â Business Communication: Process and Product. 3rd ed. Thomson and
South-western, 2004.
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