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MC9282 MANAGERIAL ECONOMICS Syllabus for 5th Sem MCA - Fifth semester - Regulation 2009 - Anna University

Written By Anonymous on Friday, November 2, 2012 | 11/02/2012

MC9282                                 MANAGERIAL ECONOMICS                                  LT P C

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UNIT I             INTRODUCTION TO MANAGERIAL ECONOMICS                                9

Managerial Economics â€" meaning, nature and scope â€" Managerial Economics and business decision making â€" Role of Managerial Economist â€" Fundamental concepts of Managerial  Economics.  Demand  Analysis  â€"  meaning,  determinants  and  types  of demand â€" El asticity of demand â€" Demand function â€" Demand curve â€" Estimation of the Demand Function.

UNIT II            SUPPLY, PRODUCTION AND COST ANALYSIS                                   9

Supply â€" meaning and determinants â€" Supply Function-Meaning of production â€" Production analysis: long run and short run â€" production functions â€" Isoquants - Expansion path â€" Cobb-Douglas function. Cost concepts â€" cost â€" output relat ionship: long run and short run â€" Economies and diseconomies of scale â€" cost functions â€" estimation of cost function.

UNIT III           MARKET STRUCTURE AND PRICE DETERMINATION                        9

Market structure â€" Perfect Competition â€" Monopoly â€" Monopolistic Competition â€" Oligopoly - characteristics â€" Pricing of Goods and Services- Pricing and output decisions

â€" Price Discrimination â€" Price Determinants â€" Profit Maximization and free pricing- methods of pricing â€" differential pricing â€" Government intervention and pricing.

UNIT IV          PROFIT AND INVESTMENT ANALYSIS                                                 9

Profit  - Meaning and nature â€" Profit policies â€" profit planning and forecasting â€"Cost volume profit analysis â€" I< span>nvestment analysis â€" Meaning and Significance â€" Time Value ofmoney â€" cash flow and measures of investment worth â€"payback pe< span>riod criterion â€" average rate of return criterion â€" net present value criterion â€" internal rate of return criterion â€" profitability â€" index criterion.

UNIT V           MACROECONOMIC ISSUE                                                                      9

National Income â€"concepts â€"determination of   national income - Business cycle â€" Inflation and Deflation â€"types < span>of inflation â€" causes of inflation- Balance of payments â€" account- assessing the balance of payments figures â€" Monetary and Fi scal Policies â€" attitudes towards monetary policy â€" problems of monetary policies â€" nature of fiscal policy- effectiveness of fiscal policy.

TOTAL : 45 PERIODS

TEXT BOOK:

1.  G.S. Gupta , “ Managerial Economics”, Tata McGrawhill, 1990.

REFERENCES:

1.  Joel Dean, “ Managerial Economics”, Prentice Hall India. 1987

2.  Evan J. Douglas, “Managerial Economics”, Prentice Hall International, 1987.

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